January 26, 2024

Facebook business pages aren’t what they were a decade ago, but that doesn’t mean they’re dead. During the second half of 2023, I started putting more effort into my business Facebook page. As I researched and experimented, I came across some insight from Nathan Barry (the founder of Convertkit) that aligned with a trend I

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November 29, 2021

There are a lot of ways to market your Etsy shop. You could share your products on social media (e.g., Instagram, Facebook, YouTube, Pinterest, even TikTok), collaborate with influencers, host giveaways, book yourself on podcasts, or run ads on Etsy.  The challenge is that all of these places are “noisy,” and it’s difficult to get

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September 29, 2021

While Etsy is a great platform for selling your products, it doesn’t provide an easy way for you to collect email addresses. This might not seem like a big deal at first, but email is one of the most effective ways to market your shop since it allows you to speak directly to the people

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