While Etsy is a great platform for selling your products, it doesn't provide an easy way for you to collect email addresses. This might not seem like a big deal at first, but email is one of the most effective ways to market your shop since it allows you to speak directly to the people who are most interested in the products you sell.
While you can try to make up for not having an email list by promoting your shop on social media, it will be difficult to reach your customers unless you’re running paid ads. And reaching customers via social media can be hit or miss. That’s why it’s worth it to put in the effort to build an email list.
The Etsy sellers who run successful shops know the value of their list. While the best time to start building an email list was years ago, the next best time is today. In this post, I’ll walk you through the steps for getting started with building your email list from Etsy.